Let's talk about something we're all guilty of — stalking other voice teachers on Instagram and convincing ourselves they're crushing it. In this episode I'm breaking down the difference between an Instagram that performs and a brand that actually sells, why big follower counts, bold colors, and viral content are not the flex we think they are, and what a great visual brand actually looks like when it's working. WARNING: Once you see the difference between a following and a brand, you cannot...

It's time to talk about the thing we all love (or hate! :)) -- your "ideal client"! But it's not what you think -- bc we're NOT focusing on demographics, pyschographics, or any of the confusing "build your avatar" strategies that we're all so fixated on. In this episode, I break down what "ideal client" ACTUALLY means, if it's possible to have a full studio of dream students, and how to elevate your marketing to match that of those you most want to work with. WARNING: This episode is about...

What if the key to signing dream students — in any season, in any offer, for years to come — had nothing to do with how trained you are or how well you sing? This episode is about the part of your teaching business that most voice teachers overlook completely: your brand. Not your colors or your logo — the thing that makes your dream student stop scrolling and think "her. specifically her." And why the most successful voice teachers online aren't always the most skilled ones in the room....